Welcome to Week 9's reading reflection on chapter 10 (Marketing Challenges for Entrepreneurial Ventures) of Donald F Kuratko's Entrepreneurship: Theory, Process, Practice.
The biggest surprise from this week's reading was the whole section on marketing conceptualization, most specifically about marketing philosophy. It it surprising to me because I would never have even thought about marketing concepts in such a highly detailed way! It's very interesting to see how devoted some people are to entrepreneurship and economics.
One part of the reading that was confusing was the product pricing life cycle. Again, Kuratko would greatly benefit from adding examples to the text to make the concepts clearer.
I would probably also ask Kuratko why he thinks sales forecasting is very valuable, while being limited in value; I'm not exactly sure what point he is trying to make here.
Another question I would ask Kuratko would be what he thinks would be the best way to gather primary and secondary data. This is because he explains what they are and their pros and cons, but which methods of collecting data have been the most effective in his personal experience?
I don't think I disagreed with Kuratko this week, mainly again because I do not know all that much about marketing. However, I would probably have included somewhere that telephone surveys seem to be the most effectively statistically.
Have a good week! xoxo
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