Sunday, January 31, 2016

Interviewing Customers No. 1

Hi everyone!

Today, I surveyed potential customers about a possible venture-- a reinvented fitted sheet. I wanted to find out what kind of people had issues with them and where the issue was-- putting them on, folding them, et cetera, so I asked a wide variety of people (A teenager, a few people in mid to late twenties, and one person in their mid thirties).

I asked a few basic questions:
1) Do you use fitted sheets?
If they did, I continued with the next question. If they didn't, I asked why they did not.

2)Do you struggle putting fitted sheets on/how do you put fitted sheets on?

3) How do you fold a fitted sheet?
This is the question that had the most variety of answers-- apparently, it's not clear how one is supposed to store fitted sheets!

 I asked people what they thought about fitted sheets, and here are their answers:
(The first video has two interviews)

After interviewing the potential customers, I think that fitted sheets have some potential for re-inventing! It looks like there needs to be a better, easier, more intuitive way to store fitted sheets.

I was a bit nervous and embarrassed at first to ask people, especially strangers, but everyone was pretty kind and didn't mind spending half a minute answering my questions. After I did the first few interviews, I got into a 'groove' and the other ones came much easier. I think I've learned that people tend to over-exaggerate the fear of talking to strangers-- in reality, it's not bad at all! Most people are friendly and willing to help.

2 comments:

  1. Nice way to conduct the whole interview process! Your layout came out very well and you made it easy to understand. I used somewhat of the same layout you did to show my interviews.

    ReplyDelete
  2. Hello Mazal. I enjoyed watching your videos and your customers seem to want to be interviewed. I encountered a lot of people who just weren’t ecstatic enough to want to be interviewed. As someone who uses bedsheets, I’m interested in knowing how you would re-invent bedsheets because it just takes a little bit of time to put them on, each time that I wash them. Good luck on your opportunity! If you’d like, you can view my blog on Customer Interviews No. 1 here http://clarissaidos.blogspot.com/2016/01/customer-interviews-no-1.html

    ReplyDelete