Today, I surveyed potential customers about a possible venture-- a reinvented fitted sheet. I wanted to find out what kind of people had issues with them and where the issue was-- putting them on, folding them, et cetera, so I asked a wide variety of people (A teenager, a few people in mid to late twenties, and one person in their mid thirties).
I asked a few basic questions:
1) Do you use fitted sheets?
If they did, I continued with the next question. If they didn't, I asked why they did not.
2)Do you struggle putting fitted sheets on/how do you put fitted sheets on?
3) How do you fold a fitted sheet?
This is the question that had the most variety of answers-- apparently, it's not clear how one is supposed to store fitted sheets!
I asked people what they thought about fitted sheets, and here are their answers:
After interviewing the potential customers, I think that fitted sheets have some potential for re-inventing! It looks like there needs to be a better, easier, more intuitive way to store fitted sheets.
I was a bit nervous and embarrassed at first to ask people, especially strangers, but everyone was pretty kind and didn't mind spending half a minute answering my questions. After I did the first few interviews, I got into a 'groove' and the other ones came much easier. I think I've learned that people tend to over-exaggerate the fear of talking to strangers-- in reality, it's not bad at all! Most people are friendly and willing to help.
Nice way to conduct the whole interview process! Your layout came out very well and you made it easy to understand. I used somewhat of the same layout you did to show my interviews.
ReplyDeleteHello Mazal. I enjoyed watching your videos and your customers seem to want to be interviewed. I encountered a lot of people who just weren’t ecstatic enough to want to be interviewed. As someone who uses bedsheets, I’m interested in knowing how you would re-invent bedsheets because it just takes a little bit of time to put them on, each time that I wash them. Good luck on your opportunity! If you’d like, you can view my blog on Customer Interviews No. 1 here http://clarissaidos.blogspot.com/2016/01/customer-interviews-no-1.html
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