Now Pull it All Together, and... - Idea Napkin No. 1

Dear readers,

Today I have for you something called an 'idea napkin.' It pulls together five of the most important aspects of a business venture!

1) You. Talents? Skills? Experience? Aspirations? How would your business play a role in your life?

Who am I? I am 19 years old and a history major. I love sewing, knitting, baking, cooking, and, occasionally, playing video games. I am charismatic, enthusiastic, energetic, and empathetic. I graduated as Salutatorian of my high school and I've lived in 5 different countries. 

Did I mention that I am an orthodox Jew? I attended a Jewish girl's seminary for three months last year! I would really like to do some historical research after I graduate,  but my biggest dream would be to be an emissary of the Lubavitcher Rebbe-- that is, do Jewish outreach.

So, how would my business-- MagneFit-- fit into my life? As someone with experience with textiles and crafts, I can see myself making prototypes and eventually finished products myself with my good ol' Singer sewing machine. I can also see myself using my connections to network and find potential customers. I do not think that it would be my only job, but a side-job, because I would like to get married and have children in the next few years, as well as do historical research at some point, as stated above.

2) What are you offering to customers?

I am offering an alternative to standard fitted sheets. MagneFit will solve common issues users of traditional fitted sheets have:

1) Confusion when putting them on (which way is the long side? Short side? What size is this for?)

2) Fitted sheets sliding off when asleep

3) Having to tug at the sides until everything is smooth and flat

4) Confusion when trying to fold fitted sheets for storage

In fact, Magnefit will solve these issues by:

1) Clearly labeling sides and sizes

2 + 3) sheets will become smooth the moment you put it on and it will stay like that when customers are asleep

4) sheets will be easy to fold and will fold like flat sheets, because they are flat.

3) Who are you offering it to? 

Magnefit would be an option for everyone who owns a bed; however, most specifically, it would target people such as:

1) Those who make beds often (Parents, hotel maids, nurses, et cetera)

2) Those with disabilities who have trouble putting on fitted sheets

3) Senior persons, especially those who have limited ranges of movement

Magnefit would also be an option for anyone who does not know how to fold traditional fitted sheets, always has trouble with the corners matching up, or who just want wrinkleless sheets all of the time.

4) Why do they care?

I believe that people would purchase Magnefit for a few reasons.

1) Time saver (Especially for hospitals and hotels)

2) Allows people to make their own beds in an easy and efficient manner (not having to run around the bed five times making sure the corners are all lined up)

3) Stops people from getting frustrated from typical fitted sheets issues (such as folding or avoiding wrinkles in the sheet)

5) What are your core competencies? What sets you apart from everyone else? What do you have that nobody else has?

Fitted sheets is one of those issues that people always complain about, but no one solves. Magnefit plans to solve the fitted sheet issue in a way that no one has thought about before, through the use of magnets. It is simply an innovative way to solve an issue that no one has had yet.

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So,how do these elements add up? Overall, it looks like a pretty good venture. Probably the most out-of-joint aspect would be my personal life-- I currently do not have the desire to focus my life completely on my venture. I also think it is hard to say what exactly separates my business ideas from others, because a quick internet search for fitted sheet alternatives does not come up with much.

Who knows-- I may yet decide to pursue this business venture further in the near future, most likely as something I work on outside of my main job until it is actually viable.

That's all folks-- see you soon!