Hello! Today I have another reading reflection of Donald Kuratko's book, Entrepreneurship: Theory, Process, Practice. This time, I read chapter 9!
Possibly the most fascinating but surprising part of this week's reading was that about the feasibility profile approaches of a business venture. I did not realize that there were so many ways to look at how your business could possibly fail, which is scary and disheartening, but I suppose logical. The approaches do definitely make entrepreneurs stop and actually think through their venture before losing too much time-- or money.
I think that Kuratko should have expanded more on the small section on marketability. Again, as I have said in past reflections. Kuratko needs to give more examples instead of only explaining vague, abstract concepts! The chapter could have greatly benefited from an exploration into his three major areas of marketability analysis.
If I had the chance, I would probably ask Kuratko which evaluation process he finds most helpful, or if he uses a combination of the four he lists. Do certain businesses benefit better from certain evaluation processes than others? If so, is it necessarily a bad thing?
Another question I would ask would be what he feels is the most detrimental out of his list of reasons why many initial ventures fail at first. Did he experience any of these first-hand?
I did not disagree with Kuratko in this chapter; I think he adequately fleshed out the chapter with many ideas and details.
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