So-- what are the revenue drivers of my business concept (MagneFit, the alternative fitted sheet)?
-Product innovations!
-Customer acquisition!
-Customer retention!
Possibly after my initial release of MagneFit, people will desire something more. While I am a firm believer in sticking with one thing you can do well rather than ten you can't, for the exercise I need to develop an addition to MagneFit to have more to market. So, I think that I would offer something that isn't too crazy-- more patterns and sizes of sheets.
This will make it appeal to a wider range of people (children, teens, et cetera) and the sizes will make it usable in other countries (because not all beds are constructed with the same dimensions in different countries). I think this would foster more customer loyalty and widen my consumer base.
As my idea is a unique one, it would be difficult to find a similar business to mine with a similar addition. Therefore, I will be generic, describing traditional fitted sheets:
A traditional fitted sheet. This has the usual (American) sizes for sheets and has only five colors to choose from.
What do the people say about it?
4.3 stars out of 5.
PROS:
Affordable
Good color
Crisp and firm
CONS:
Rough (200 thread count)
Thin
Itchy
I would probably work on using a different, more gentle, kind of cotton to make the product less itchy and rough. I would also add more colors to widen the consumer range. In addition, I would also convert these traditional fitted sheets to MagneFit style sheets.
Honestly, I don't think that this product would add anything to the product I am currently designing-- it is everything MagneFit plans to not be like! The traditional fitted sheet is old and outdated. It is time for a product overhaul.
That's it, folks-- see you later!
First off, your page is amazing, love the layout and design! With fitted sheets you are going to have to compete with many markets, so the product you create will have to better than the store brand. That's a problem that many run into, consumers buy the cheapest "ok" quality sheets because the prices for bed sheets can be expensive. I would say focus on how to create a product that consumers are willing to pay a little more for. I agree with your review of the Fitted Queen, the quality of the fabric is a major consideration.
ReplyDeleteYou know what would be interesting, applying your blankets to a hospital setting and tweaking the designs to match the needs of patients. A major problem they run into are bed sores, especially in retirement homes.
here is my page: http://mysemesterinent3003.blogspot.com/
I really like your idea for custom fitted sheets. Having sheets that don’t perfect fit your bed is always frustrating. Since there are so many different brands of bedding already in the market, yours will really have to stand out. You will need to develop brand equity, which over time would definitely be possible. Great job! If you want to check out my post, here’s the link: http://charlysbizblog.blogspot.com/2016/03/amazon-whisperer.html
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